McKenna's International Review Magazine: Fall-Winter 2019
Innovation seems to
everywhere these days. We see innovation
labs popping up, new innovation roles and job titles, innovation committees and
other innovation initiatives. On one
level, we should all praise these efforts to actually do something, as opposed
to just talking about it. However, most
of these efforts and programs seem to fall into the classic “solution in search of a problem” bucket.
Truth be told, some of these projects do
solve a problem, but the point here is that we may be flirting with the lure of
a magic button, that just seems to pull lawyers away from the work that really
needs to be done. In the first article
in this issue, How As A Firm Leader You Can Harness Innovation, I attempt to
present 10 decisive actions that you as firm leader need to consider to help
navigate this challenging subject.
in nature to a couple of articles in my Spring issue, I’m including here Exploring
Four Lucrative Micro-Niches where I offer more examples of what I
believe are potentially lucrative micro-niche areas of specialized focus –
Additive Manufacturing or 3D Printing; Climate Change; Synthetic Biology; and
the subject of Deep Learning where I have benefited from my collaboration with
Nick Brestoff, a long-time litigator, inventor and the holder of 8 patents in
this area, who has a new book, AI
Concepts for Business Applications that has just been released and worthy
of your attention.
also have a look at pages 22 and 23 to see examples of what I have been
personally working on within just the last 12 months – 4 new books, two of
which are over 240 pages in length. And you can download any or all of
these at no cost.