12 Guidelines For Law Firm Marketing Investments (2010)


12 Guidelines For Law Firm Marketing Investments is written by Jim Stapleton, CEO at Fenwick & West and provides some much needed counsel on how to sort through that myriad of wonderful opportunities for blowing your marketing budget. 

Jim states, “I wrote the article after years of mild to medium frustrations with both partners and vendors who don’t seem to understand how and why we invest in specific activities.”







 
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