Post #853 – July 1, 2020
Embrace Thought Leadership as Your Industry Group’s Strategy for Growth
Successful thought leadership does not arrive by virtue of having a published idea linked to a hope that someone will recognize brilliance and sweep your industry team from obscurity into prominence. Thought leadership only matters if you address a specific audience and can present new ideas that improve their life or work.
The best thought leadership, therefore, helps people in an industry do something better or gain insight that helps them better understand their market or their problems. For your strategic purposes it should help start a new client relationship where none exists, and it should give existing clients comfort that they have made the best choice in selecting your team.
To that end, here are 12 recommended actions for how you and your group might develop a position of being recognized industry thought leaders.
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