Post #854 – July 8, 2020

The Social Media Influencer Micro-Niche

For some time now I have been writing a series of articles on what I’ve categorized as lucrative (and most often, unrecognized) “micro-niche” practices – everything from esports and synthetic biology to digital transformation and anti-aging medicine.

Among a number of micro-niches that I have been monitoring is one that received high-profile attention on June 30th by way of the forming of their own lobbying group.  Apparently, a collection of “TikTok tastemakers and IG mavens banded together to launch a trade group, the American Influencer Council.”  Part of their stated goal is to legitimize influencing as an industry, fund market research into the influencer economy, and build a mentoring program for rising stars.

What is that all about, you ask?  Social Media Influencers!

Read the complete article – HERE

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