Post #901 – November 7, 2021

Where Your Industry Group Initiatives Really Fail


Unfortunately, all too often firms tend to view industry groups as a marketing platform rather than 

as a means of understanding the client’s business problems and providing them with the kind of 

knowledgeable services they need. 

Don’t let these seven factors be how your clients describe your industry initiatives.


This article is an excerpt from my soon-to-be-released 

new 17 Chapter / 200+ page e-Book entitled, 

"Industry Specialization: Making Competitors Irrelevant"

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