Post #901 – November 7, 2021
Where Your Industry Group Initiatives Really Fail
Unfortunately, all too often firms tend to view industry groups as a marketing platform rather than
as a means of understanding the client’s business problems and providing them with the kind of
knowledgeable services they need.
Don’t let these seven factors be how your clients describe your industry initiatives.
This article is an excerpt from my soon-to-be-released
new 17 Chapter / 200+ page e-Book entitled,
"Industry Specialization: Making Competitors Irrelevant"