http://www.patrickmckenna.com/blog
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Post #
818 – May 24, 2019
Legal
Micro-Niche: Additive Manufacturing / 3D Printing
This is
another in a series of articles I'm doing on what I call micro-niches - slivers
of lucrative opportunity for attorneys and practice groups that care to invest
non-billable time in developing themselves as the "go-to" experts.
When
one hears the term 3D printing, it is just natural to think of it as a way to
produce a small plastic desk accessory or toy you might pick up in a gift
shop. But 3D printing is instead, part
of a broader range of revolutionary technologies known as additive
manufacturing (AM). AM is now being
adapted to a stunning array of different materials that will dramatically
disrupt the future of manufacturing and at least 25 other different industries
that I’ve been monitoring. So to simply say that you aspire to be your
client’s “trusted advisor” rings hollow, should they ask you what you know
about additive manufacturing and all you can muster is a shrug of your
shoulders. Alternatively for those who
care to explore this as a micro-niche to specialize in, the opportunities are
beyond description.
Read Online http://www.lbw2019us5.legalbusinesslibrary.com/ or in PDF: https://docs.wixstatic.com/ugd/b30d31_cf3579d22cc14122a0678a1d7855aa2d.pdf …
Post
#817 – May 11, 2019
When
Needing To Engage in Critical Thinking
Here is
a one-page cheat-sheet that is a good tool when we find ourselves facing a
rather novel situation.
Post #816 – May 2, 2019
Lucrative Micro-Niche Practice: Climate
Change (Part 2)
How
can lawyers and law firms stake a claim in the potentially lucrative practice
surrounding climate change? Part 2 continues to discuss ways firms can find new business in these Micro-Niche areas
As
climate disruption continues, insightful attorneys might also expect to see
(and serve) a huge groundswell of startups from providers of AI-powered weather
prediction data to companies focusing their efforts on capturing, storing and converting
carbon emissions into salable products.
Read Part 2 of the article here: http://www.legalexecutiveinstitute.com/micro-niche-climate-change-part-2/
Post #815 – April 18, 2019
Lucrative Micro-Niche Practice: Climate
Change (Part 1)
This is another in a
series of short articles that I am doing on what I call micro-niches - slivers
of potentially lucrative opportunity for those attorneys and practice groups
that care to invest the non-billable time in building the necessary skills to
develop themselves as the "go-to" experts
Today, at least 14 US cities, five
counties, one state, and a group of children are suing some of the largest Oil
and Gas companies for selling products that contribute to global warming while
misleading the public (reminiscent of tobacco litigation) about the harm of
their products. It is estimated that more than 1,400 climate change litigation
cases have been filed to date around the world, covering 25 countries and a
variety of issues, claimants, and defendants.
This current wave of litigation is raising new legal questions in the
context of climate change for the first time.
Read Part 1 of the article here: http://www.legalexecutiveinstitute.com/micro-niche-climate-change-part-1
Post #814 – April 1, 2019
Lucrative Micro-Niche Practice: Esports
This
is another in a series of short articles that I am doing on what I call
micro-niches - slivers of potentially lucrative opportunity for those attorneys
and practice groups that care to invest the non-billable time in building the
necessary skills to develop themselves as the "go-to" experts
For the
uninformed, esports law is an amalgamation of multiple disciplines – labor
and employment, contracts,
endorsements, sponsorships, gaming, intellectual property and all the things that come with those arrangements. Potential
clients are likely to include individual gamers, but also the game publishers,
organizations building potential leagues, sports competition venues, media,
entertainment, and advertising companies, and let’s not forget potential
investors and private equities. The esports industry is expected
to reach $1.1 billion this year, based on projections; with a growth rate of
22.3 percent year over year.
http://www.legalexecutiveinstitute.com/micro-niche-esports-practice
Post #813 – March 20, 2019
When It Comes Time To Instigate Change
Every few years a new theme
emerges in law firm management. There
was a time and perhaps it still exists where we witnessed resistant attorneys
being forced to take the marketing of professional services seriously. We have all since observed initiatives like
total quality management, branding programs, alternate billing methods, and
project management assume center stage.
Meanwhile, many of our skeptical and often times, senior partners have
chosen to sit on the sidelines.
So why is it that these professionals are so skeptical?
From understanding the
“Challenges of Implementing Your Initiatives” and “Helping Your Partners See
The Need to Change” to “Helping Your Partners Take Action” and “Nurturing Your Partners To Follow-Though,”
this 50-page eBook will provide advice and counsel on how to convert your best
intentions into best practices. Download: https://docs.wixstatic.com/ugd/b30d31_2a6954e0292d4db4bc7ccee8eae7952b.pdf
Online Reader: http://www.changenow.legalbusinesslibrary.com
Post #812 – March 1, 2019
Lucrative Micro-Niche Practice: Digital
Transformation (Part 2)
According to research from Workfront, $1
trillion was the amount companies spent on digital transformation in 2018 and
70% of transformation projects won’t achieve their intended results.
There are usually four approaches that
companies take with their digital transformation efforts, each of which could
benefit from expert legal counsel – top-down committed direction; establishing
dedicated change teams; with an innovation lab; and through launching strategic
partnerships.
http://www.legalexecutiveinstitute.com/micro-niche-digital-transformation-part-2/
Post # 811 – February 20, 2019
Lucrative Micro-Niche Practice: Digital Transformation (Part 1)
This is the first in a series of short
articles that I am doing on what I call micro-niches - slivers of potentially
lucrative opportunity for those attorneys and practice groups that care to
invest the non-billable time in building the necessary skills to develop
themselves as the "go-to" experts.
Welcome to Digital Transformation, a practice
in which Deloitte already has dozens of lawyers serving global corporations,
and where I can only find one US firm with their toes in the water.
http://www.legalexecutiveinstitute.com/micro-niche-digital-transformation-part-1/
Post #810 – February 11, 2019
When
Your Strategic Plan Needs To Get Implemented
Planning is not doing.
Unfortunately, some partners believe that implementing the strategy and
“getting their hands dirty” is beneath them. They act as if
implementation is something best left to the non-legal
professionals in the firm. This view holds that one group does the
innovative strategizing work (“the thinkers”), and then hands the ball off
to lower levels. If things go awry, the problem is placed squarely at the feet
of the “doers,” who somehow couldn’t implement a “perfectly sound” plan.
Whenever I think about the effort
that is required to go into implementing your firm’s strategic plan, I’m
reminded of a particular business book title that grabbed my attention when I
first saw it . . . Hope Is Not A Strategy!
To effectively transform your best
intentions into tangible action, there are EIGHT common hurdles that you may
need to overcome. Thinking through the following will help you make the leap .
. .
Included in the newest edition of
Legal Business World: https://docs.wixstatic.com/ugd/b30d31_7622001dc78e454d8e8976eb5d6e83c1.pdf
Post #809 – February
1, 2019
Annoying Phrases in Emails A poll by Adobe has uncovered
the most annoying phrases to receive in a
work email. It is a poll rammed with all manner of
passive-aggressive neediness and belligerence, but what do the phrases really
mean? Here are some of the most
annoying, decoded.

• ‘Not sure if you saw my last email’ Perhaps you were busy at lunch, or having a nice time with your
children or visiting your sick mother.
Whatever it was, I am more important.
Please work until you are dead.
• ‘Per my last email’ I use the word “per” now, because I want my vaguely legal-sounding
vocabulary to create fear deep in your stupid bovine heart.
• ‘Per our conversation’ I am creating a paper trail, because this entire project is about to
go belly up and I definitely want everyone to know that this whole mess is
exclusively your fault, even though it is probably mine.
• ‘Any updates on this?’ I am phrasing this as a question because screaming “I DEMAND
IMMEDIATE UPDATES!” makes me look deranged.
• ‘Sorry for the double email’ I am not sorry. I like sending double emails. They make me feel
powerful. Tomorrow I am going to send you a triple email, and I won’t be sorry
about that, either.
• ‘Please advise’ I am washing my hands of this whole tawdry cock-up and dumping all
responsibility on to you.
• ‘As previously stated’ I cannot believe you ignored one of my statements. Can you imagine if
Noah had ignored God’s statement about the flood? I want you to place similar
importance on a spreadsheet about office fittings that I will never even look
at.
• ‘As discussed’ “Discussed” obviously means “demanded.” Fear me.
• ‘Re-attaching for convenience’ I do not just want to
clog up your inbox with unnecessary reminders; I also want to clog up your
inbox with documents you already own.
Feel free to cry at your desk at the earliest convenience.
Courtesy of The Irish Times
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