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Getting Unbeatable Testimonials (2009)
It’s hard to deny: clients today are particularly skeptical. So, one of the most difficult challenges that each of us as professionals face, is coming up with a convincing response to one critical question: “As a prospective client, tell me please, why should I choose you (your firm or your practice group); what makes you distinctive and what added-value do you bring to my business matters . . . that I cannot get anywhere else?”
In this 8-page special report, I share what I've learned from over 25 years of working with some of the premiere law firms on what the most powerful and compelling testimonials should say about your special attributes.
If you are looking to capitalize on one of the most powerful but under-utilized of marketing tools, this information is a must read. The report is critical to your success in attracting new clients.
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