Industry Specialization: 

Making Competitors Irrelevant

This e-Book is 290 pages and contains the following Chapters:

1.  Because Clients Want Firms That Know Their Business

2.  Get Your Industry Focus In-Sinc    

3.  The Most Lucrative Growth Requires You Get Granular        

4.  Effective Strategy Often Requires Being First And Being Exceptional

5.  Be Dominant Somewhere Rather Than Mediocre Everywhere    

6.  Helping Lawyers Focus on Client Industries

7.  High-Performing Industry Teams Meet . . Weekly!

8.  Big Industry Groups Suck!

9.  Claiming To Be Full-Service Is An Exercise in Futility

10.  Learning Faster Than Your Competition Can Be Your Strategic Advantage

11.  Embrace Thought Leadership As Your Industry Group’s Strategy For Growth  

12.  Monitoring Industry Trends

13.  In Matters of Industry Group Strategy: Beware of ‘Best Practices’

14.  What To Do If Your Chosen Industry Falters

15.  Where Your Industry Group Initiatives Really Fail        

16.  Using Sales Professionals Within Industry Teams        

17.  Going The Next Step: Multidisciplinary Industry Teams    

ADVANCED PRAISE:

It is very positive to see something written exploring the imperative to move to an “industry first” approach and the related challenges.

- Beth Wilson, Canada Chief Executive Officer – 

DENTONS CANADA LLP

Your content is absolutely on point and reflects much of our experience over the past 8 years after we aligned our firm into industry business units (with full P&L responsibility).

- Paul Eberle, Chief Executive – 

HUSCH BLACKWELL LLP

Congratulations on writing an informative, engaging and practical resource!

- Chris Boyd, Chief Operating Officer – 

WILSON SONSINI GOODRICH & ROSATI

This is an excellent guide about how to manage, refine and improve already existing industry groups and it makes a great case for having an industry focus.

- Gary Sasso, President & CEO – CARLTON FIELDS

I enjoyed the book.  It reminded me of the “One Minute Manager” for law firm industry groups.  Hopefully as successful!

- James G. Perkins, Ph.D., Chief Operating Officer - PROCOPIO

The tone and directness really appealed to me. “Do this, don’t do that. Think about this, don’t forget that” is exactly what is needed and can only come from years and years and the many firms you have seen succeed or fail.  No shortcuts, no magic wands but a logical, sustained and committed approach – is what’s called for.

- Gillian Ward, Global Chief Marketing Officer – 

BRYAN CAVE LEIGHTON PAISNER

McKenna's book 'Industry Specialization' was picked as most popular book by Thinkers 360.

https://www.patrickmckenna.com/pdfs/Industry%20Specialization%20eBook.pdf.