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Leading Change:
Adaptive Approaches To Implementing Your Best Intentions (2010)
Our professional landscape is littered with firms who introduced various “flavor-of-the-month” initiatives. Every so often, one of those efforts produced some favorable results. However, even those firms with the best of results have had difficulty sustaining progress. If everyone is talking about how critical it is to be adaptive to marketplace changes and flexible in being quick to implement some new program or initiative, why is it that so few firms are actually able to achieve this goal?
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Ashridge House 
