SPECIAL ADVISORY ARTICLES
Beware The Naïve Marketer
A research study claimed that Company CEOs are key decision-makers in selecting law firms, not in-house counsel.
Now, I don’t for a moment believe this to be true – either from my experience as a public company VP or as a Board Director. A diligent CEO would never usurp or override the responsibility of one of their C-level senior team members. But, that may just be my impression. So, I decided to go to some people who would know far better than I, what’s going on here.